Are you wondering how you can keep customers motivated in coming back to your business?  If so, you’re in the right place.  As the competitiveness of businesses grows, marketers and business owners are realizing more and more that customer retention is better than acquisition.  So with that being said, this article is intended to help you understand what you really need to know about customer loyalty programs in order to retain the customers you’ve already gained.

We’re sure that you’ve noticed that customer loyalty programs are becoming increasingly popular as days go by.  You’re probably asking yourself, “What exactly are these programs?”  While the specifics of each loyalty program are different, they all focus on one thing: rewarding good customer behavior.  One of the first big mistakes is to think that coupons are the best way to retain your loyalty customers. You can use Coupons to kill customer loyalty, so all effort should be made to avoid that practice. Coupons are not good for customer retention, so don’t make the mistake of using coupons as your main reward when implementing your loyalty program.

When implementing a loyalty program, it’s important to create one that works.  If it doesn’t work, your customers are going to reject the program and you will have lost valuable resources.  Unfortunately, some mistakes can’t be fixed, and these can cause the program to fail.  Make sure this isn’t you by taking the time to read our article about Why Loyalty Programs Fail.  Not only is knowing what not to do important, but it’s also very important to know what you should do, and especially how to get people to adopt your program.

Once you have your program in place, it is important to benchmark your data.  Without doing so, you’ll never truly understand if your marketing efforts are helping you to reach your short and long-term goals.  Read our article about Benchmarking Data For Your Loyalty Program to learn more about internal benchmarking.  Having the right data will help you evaluate your program from the beginning, instead of reacting when it may be too late.

Take these things into consideration and you’ll be on your way to creating a winning loyalty program.