As 2015 draws to a close, we’re grateful for the chance to reflect on all of the great moments and opportunities that the past twelve months have brought. It’s been an exciting year here at LoyalTap, and we’re eager to see what the New Year will bring. Thanks for joining us on the journey!
Before we look too far ahead, though, we thought it would be worthwhile to offer a few reflections on some of the things we’ve learned this year. To quote Ferris Bueller: “Life moves pretty fast. If you don’t stop and look around once in a while, you might miss it.” Well said, Ferris. With that in mind, here are three things we’ve learned in 2015.
1. Loyalty is a commitment
This seems obvious, seeing how commitment is pretty integral to the basic definition of loyalty. It’s worth being reminded of, though, for everyone involved in the creation and upkeep of loyalty. Commitment to loyalty takes different forms for the different parties involved.
At LoyalTap, the past year has reinforced the importance of our commitment to serving our partners and communities with responsive service and an excellent product. For business owners, we’ve seen how a commitment to maintaining and promoting their loyalty program is the key to success. And for end users, we’ve seen individuals’ commitment to a business lead to engaging relationships.
In the end, commitment is what loyalty is all about. And that’s something we’re honored to keep learning every day.
2. Goal setting is important
In the past year at LoyalTap, we’ve also been reminded of the importance of goal setting. From launch strategies to loyalty maintenance, we’ve seen first-hand how essential a clear conception of desired results is to a successful outcome.
3. Mobile loyalty is for everyone
While it might not seem like it now, it really wasn’t all that long ago that mobile technology was a new and untested channel. Only a few years ago, the incredible connectivity that smartphones provide seemed destined to be confined to the younger demographics or the technologically savvy.
Today, though, we know how pervasive mobile technology is, and this past year has reinforced our belief that mobile loyalty is for everyone. As of July 2015, digital media viewing time significantly outweighs time spent on desktops (CMO Council). This trend is heavily influenced by growing numbers of adult mobile users – 68% of adults now have a smartphone, compared to 35% of adults in 2011. Even in older demographics, mobile use is increasingly the norm: 58% of adults between the ages of 50 and 64 now own smartphones (Pew Research Center).
At LoyalTap, we’ve seen this to be true as well. The demographics of our app users tend to be fairly evenly distributed, and this means that everyone can get involved. We’re excited that access to and engagement with mobile loyalty is increasingly becoming universal.
So, there you have it: three things we’ve learned in 2015. As we look ahead to the New Year, we’re honored by the opportunity to continually learn and improve as we help create community loyalty programs that bolster local loyalty – and we’re excited for what’s to come.
If you want to create loyalty, access more loyalty insight, or send us a great cookie recipe, feel free to get in touch.
And, whatever the next year may hold, here’s wishing you and yours all the best in 2016!