Columbia, MD, November 6, 2015– Loyal Tap has launched its second custom loyalty app for communities in downtown Columbia, MD. The app, called Downtown Columbia Eats, unites the downtown community’s restaurants and eateries under a single loyalty platform. It maintains flexibility for each individual business while encouraging customer loyalty towards the area’s entire restaurant community.

“We’re excited to see how Downtown Columbia Eats brings Columbia’s restaurant community together,” said Tobin Lehman, President and Lead Strategist for Loyal Tap.  “We look forward to seeing Columbia’s loyalty grow as we pursue our goal of creating one million loyal customers across the country.”

The app is Loyal Tap’s second custom loyalty app. Earlier this year the company launched Shop Frederick, a similar program that was custom-branded for downtown Frederick, MD. The technology behind both apps is easily transferrable to any small business community under a white label. This gives each downtown its own app presence.

Like all Loyal Tap apps, Downtown Columbia Eats features a store list that displays the participating businesses.  Each business offers its own challenges and rewards, which can range from a free lunch to a high five from an employee. When a customer completes a challenge, they unlock the reward specific to that business.

Powered by beacon and QR code technology, the app allows businesses to track customer usage and provides a wealth of customer data. Customers scan a QR code that is displayed at the point of sale to record their participation in a challenge.

Loyal Tap plans to take its white-label loyalty solution to other communities within the next several months.

About Loyal Tap

Founded in 2014, Loyal Tap is a mobile loyalty solution that taps into what it means to be a local business community.

Media Inquiries

Jon Anderson

Loyal Tap Strategist

Loyal Tap, LLC