By now, you know all about the trend towards mobile. Everybody you know has a smartphone, and everyone you don’t know probably does too. Recently, you’ve probably been hearing that the mobile trend makes apps the perfect platform for businesses to reach their customers. The question, though, is whether or not that is true for small businesses.
Should small businesses have their own app? Great question. The answer, of course, won’t be the same for every small business. Let’s take a look at some of the things to consider when determining whether or not to invest in an app for your small business. Here are a few questions that provide a good place to start.
1. Will people use my app?
This is probably the most important factor to consider. There are many options for developing an app – from custom-designed expensive solutions to do-it-yourself options that might not have an abundance of features. Remember this, though: having an app for your business is only worthwhile if people use it. Apps aren’t like websites – they are actually stored on your users’ phones. Anybody can find a business online and get useful information from a site. Not many people, though, will download a business’s app unless they have a connection to that business that gives them a reason to do so. It’s not easy to get a share of your customers’ app space on their phones. If you can get in, though, that space is valuable.
2. Will My App Do Anything New?
If the answer to this question is no, then the answer to the first question will almost certainly be no as well. If your app only does things that your site does already, then people will have no reason to download it.
So what is something new? If your business is a burger place, how about an app that lets customers order online before they come in? If it’s a barbershop, how about an app that uses the phone’s camera to demo different hairstyles you offer on the user’s head? Or, for any business, how about a loyalty program app to reward your customers? If your app doesn’t do anything except list your store’s information, then your customers probably won’t see a reason to have it.
Reasons to Get an App
So, why should a small business get its own app? Well, like we’ve already mentioned, the trend towards mobile is undeniable. When done well, an app presence can go a long way towards making this trend benefit your small business.
To begin with, apps can offer easily interactive features that websites simply can’t. The hairstyle-demo idea would be much more difficult to pull off online. Apps can make use of all of the capabilities packed into users’ smartphones, giving them the edge over mobile websites in this area.
2. Top of Mind
Additionally, when apps are successful, they function as an almost constant advertisement for your brand, keeping it at the top your customers’ minds. Instead of having to search for your store online, your customers can just tap the icon on their phone. Many small businesses don’t have an app, so this is also a way to stand out from the crowd. It’s one of the best connections you can develop with your customers.
Are you interested in an app for your small business, but unsure of where to start? For many small businesses, the best solution may be an app presence on a coalition app. Consider using a community app like LoyalTap for small businesses. LoyalTap provides full customization for each participating business while providing more reasons for customers to get engaged by incorporating the entire community. It’s all the benefits of a unique app without the headaches that usually come with them. To learn more, get in touch with us, or visit us online at LoyalTap.com.