Some retention problems can’t be solved with messaging. They are deep in your organization and you need to correct those before moving towards growth.
One of the most important metrics to measuring your customer retention is your retention rate. In this post we look at the importance of data in this measurement as well as the equation and calculations.
In this second of three posts on the predictive churn model, we explore the research and evaluation of collected data and starting to ask the right questions to find insights into why customers leave your company.
The widely popular Ultimate Question is now a main stay for any customer or employee facing survey. This this post we look at five variations and how we’ve used the spirit of the question to get us more targeted insight in our surveys.