Know before you go! Don’t launch your loyalty program without validating your model before spending thousands on a program that flops. In this post, we’ll review three areas to test your loyalty program.
If you’ve dealt with customer churn, most likely you committed one of these mistakes. While we all stumble from time to time, knowing the where the pitfalls are is a good way to preventing them from happening again. In this article, we look at five of the most common mistakes in customer retention.
In this post we look at customer engagement and the impact of expectations. Many times marketers have the power to control customer expectations and use the for great gains, and other times they fail to harness the power and let customers determine their own.
Want to start a loyalty program? Starting with the right foundation and understanding of the goals is critical to your success. In this post, we look at three core concepts of loyalty programs and how to start with the right goals in mind.
The widely popular Ultimate Question is now a main stay for any customer or employee facing survey. This this post we look at five variations and how we’ve used the spirit of the question to get us more targeted insight in our surveys.