If you’re looking for a loyalty program, there are several avenues you can choose to venture down. You could create your own loyalty program from scratch by investing in custom software development or in printed materials like punch cards. You could choose to get involved with a pre-branded loyalty program and get access to cool features but forego the ability to heavily incorporate your own brand.

Or (finally), you could opt for a white label loyalty program that prepackages the platform and tools you’ll use, but allows personalization and customization of the platform towards your unique brand.

Here are a few reasons you should go with that third option.

1. You’ll save money.
At first glance, creating a custom loyalty program might seem like a great idea. After all, you’re the one who understands your business best, and with a customized program, you’ll be able to craft a solution that fits your business and customers perfectly.

The problem is that all of that customization is expensive, and all of the time it requires to manage a custom project detracts from the time you have to actually manage your business. In the end, you may even end up landing at a less-than-satisfactory program just to make financial and time costs manageable – and that doesn’t make too much sense, since the big advantage of creating your own program is supposed to be it’s superior quality and fit with your business model.

A white label loyalty program, on the other hand, is far less expensive to implement, because it’s already ready to go.

2. You can promote your brand.
If a custom program ends up being too expensive and complex, wouldn’t a pre-packaged program be the answer? Well, maybe. The problem is, though, that pre-packaged programs don’t allow much freedom for brand customization. When you go to promote a pre-packaged program, you’re promoting a foreign brand that doesn’t necessarily reflect any of the things that make your business unique. And at the end of the day, you want your loyalty program to offer your business’ unique value to your customers.

That’s another reason a white label loyalty program can be so advantageous. Although it’s a developed platform, it’s also customizable. All of the things that you love about your business can be reflected in the program, creating true engagement with customers.

3. The focus stays on your business.
The ultimate goal of a loyalty program is to promote and strengthen the relationship between a business and its customers. A white label loyalty program is able to do that by allowing both you and your customers to stay focused on your business.

As a business owner, you can designate your full attention to your unique products and services without being distracted by custom development, because your white label program is easy to create and manage. And your customers won’t be distracted from your business, because your program won’t live under a foreign brand – it will be branded to you. It’s the best of both worlds.

The best white label loyalty programs are efficient, affordable, allow easy customization, and are easy to implement. Want to know if you’re getting a good ROI from your loyalty program? Get our free eBook, or get in touch with us. At LoyalTap, we provide white label loyalty solutions for communities that combine the best of custom and prepackaged solutions.