Loyalty is changing fast. Mobile loyalty apps are revolutionizing the way loyalty programs look, feel, and work, and companies from McDonald’s to CVS are designing apps that capitalize on cutting-edge technology to deliver value to their customers. Apps are helping loyalty programs to generate more data, customer engagement, and ROI than ever before.
That’s all great for big businesses, but sometimes the pace of change can be intimidating to smaller businesses. It’s hard for small businesses to fund their own app, and even harder to generate engagement that can justify the money they spend. Loyalty is important for a business of any size, so how can small businesses keep up with the mobile trend? The answer lies in making small business loyalty bigger through community loyalty. Let’s take a look at some of the reasons why community loyalty apps might just be the perfect mobile loyalty solution for small businesses.
- They increase user engagement
Let’s face it: the average person is much more likely to download and use Starbuck’s app than they are to download and use a small business’s app. There’s simply more value to the user when an app operates on a larger scale.
That’s how community loyalty apps can increase user engagement. Because a customer can use a community app at businesses all around town, they have more incentive to download and engage with the community loyalty program than they would to engage with an individual small business’s app. To visualize the concept:
- They provide great data
Data collection is one of the best things about mobile loyalty solutions and mobile loyalty programs can (and should) provide businesses with a wealth of customer data. When it comes to community loyalty apps, the same concept holds true. Small businesses can gain insights into their customers’ spending behaviors and the motivations that drive them. The best community loyalty apps will help small businesses to find out which incentives work and which don’t for increasing customer revenue.
- They encourage true loyalty
Community loyalty apps don’t just encourage loyalty to the best deals – they tie into what people really love about their towns. Local businesses give communities an identity. Community loyalty apps play to this strength by involving businesses from across the community under a platform that’s community-branded. Users aren’t just loyal to a single store or to a low price – they’re loyal to an entire community. A community loyalty app lets every local business benefit from that deeper loyalty.
So. there you have it: three reasons why community loyalty apps work for small businesses. Want to capitalize on the benefits of community loyalty apps and mobile loyalty? Here’s how you can start bringing a community app like LoyalTap to your community. Get in touch with us to find out how a community app could work for your small business, and start creating true loyalty.